This master's degree programme trains students to work in the field of university research and teaching, but it also helps in training professional profiles in the area of research enterprises and forward planning in communication in public or private research centres in the field of communication. This master's degree programme particularly enables students to work as the following:

1.- University professor in the field of Social Sciences.

2.- Researcher in the field of Communication.

3.- Analyst for public institutions (audiovisual regulatory bodies, research institutions in communication, and survey, analysis and forward planning units) 

4.- Analyst for private enterprises linked to Communication.

5.- Specialist in media analysis, digital content and Social Media. 

6.- Analysts and consultants in Communication.