Graduates or degree holders preferably in audiovisual communication, advertising and public relations or journalism. It is also aimed at graduates or degree holders in similar disciplines in the social sciences and in the humanities. The master's degree can also be done by other graduates who have studied health or technology sciences whose research interests focus on social communication. The master's degree programme has a clear international outlook and since its creation has received students from different continents speaking different languages.

It is mainly aimed at students wishing to pursue a career in research into communication in the broadest sense.