Ruiz Collantes, Francisco Javier
RUIZ COLLANTES, FRANCISCO JAVIER
Departament de Comunicació
Discourse studies, Methodology of advertising creativity, and Analysis of persuasive messages
Full university professor
Professor of communication specialized in discourse studies, the methodology of advertising creativity, and the analysis of persuasive messages, particularly those related to advertising, branding, and political communication. He also maintains an ongoing artistic practice creating mysterious characters using digital systems.