The master’s degree in Digital Culture and Emerging Media mainly targets students in the field of communication (audiovisual communication, journalism, advertising and public relations [PR]); but, at the same time, it is designed with a view to its potential interest for students in the fields from social sciences (e.g., sociology), students of art and the humanities, and ICT studies. (Students coming from studies that are not in the field of communication will have to take bridging courses).

The master’s degree in Digital Culture and Emerging Media targets both students who wish to pursue a research career in academia and those who wish to make their way professionally in the field of interactive digital communication, whether students or employees in this sector (or some other) interested in renewing their skills related to digital media or gaining further knowledge of it, through the master’s degree. With regard to the former case, the programme will prepare the student to receive solid training in research, which will allow them to progress towards doctoral studies. In the latter case, the following are some of the areas in which graduates are expected to be able to exercise their profession: research and consultancy in business and institutional centres; information and communication in digital and interactive media; creation of narrative, artistic and entertainment content in the field of digital and interactive media; design of digital products and interactive experiences; cultural management and content curation in digital media; education and training for different types of audiences, concerning digital culture and new media.

MANDATORY DOCUMENTS

• Official undergraduate degree/diploma or equivalent, if you haven't finished your studies a signed declaration of obtaining your degree before the commencement of the master's programme. Qualifications can be in the following academic areas: social sciences, such as Communication, Sociology or Political Sciences) or in the field of Art and the Humanities, or in the field of ICT. (Students coming from studies that are not in the field of Communication will have to take bridging courses. These bridging courses will be adapted to the student, if the student holds or not a minor or postgraduate in Digital Communication, Multimedia Design or similar).
• Academic transcript of the accredited official training with the average grade at the university of origin.
   

• Curriculum vitae in Catalan, Spanish or English.
• Statement of purpose (motivation letter or video) in English, explaining the candidate’s interest in enrolling on the master’s degree programme (in the case of video, approximately 4’ in length)
• English level B2 of the CEFR or equivalent. Applicants from countries in which English is the official language will be exempted from this requirement.
• Two letters of academic or professional recommendation

OPTIONAL DOCUMENTS

• Proof of at least three years’ work experience in a field related to the subject area of the master’s programme.
• Proof of at least one year of research experience.
• Proof of teaching experience.

Admission criteria

In the candidate selection process, the following assessment criteria will be applied (maximum 10 points): 

First phase (up to 9 points): 

• Academic record of the accredited official training, with the average grade of the university of origin (maximum 3 points). 
• Curriculum vitae written in English (maximum 2 points): academic, research and professional experience in the field of social sciences, communication, humanities and design and digital arts will be valued. 
• Letter or video in English showing the motivation (in the case of the video, lasting approximately four minutes), in which the applicant expresses the interest in pursuing the master's degree (maximum 2 points). 
• Two academic or professional letters of recommendation (maximum 1 point). 
• Accreditation of English level C1 or higher of the Common European Framework of Languages or equivalent (maximum 1 point). Clarification: the B2 level that appears in the access requirements is considered the minimum essential level; instead, level C1 is considered part of a scoring system aimed at prioritizing the best candidates. 

Only students who pass the first phase will go to the second phase. 

Second phase (up to 1 point): 

• Personal interview (maximum 1 point). The interview will make it possible to clarify or outline aspects of the candidates' curriculum and to distinguish between students with similar records.

• Researcher or analyst in the field of digital media and culture, either in the business world, academia or other institutional settings.

• Professional in the field of interactive digital communication.

• Creative production in various areas of digital culture (video games, interactive narrative, transmedia narratives, digital art).

• Design of digital products/contents and interactive experiences

• Advisor or consultant in the fields of interactive digital communication, digital culture and emerging media.

• Management, edition and or curation of digital content.

• Teacher specializing in digital media and culture.