CAS is a pre-consolidated research group led by Emma Rodero that studies the communication phenomena in the intersection of three areas: Communication, Advertising, and Society.
Their three research lines are the following:
- Place branding
- Body image of children and teenagers
- Media Psychology and Psychophysiology
The group uses a combination of quantitative, qualitative and psychophysiological methods to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.
Research group website