Film music in advertising. An intertextual approach

  • Autors
  • Palencia-Lefler, Manuel
  • Autors UPF
  • PALENCIA-LEFLER ORS, MANUEL;
  • Tipus
  • Articles de recerca
  • Títol revista
  • Journal of Marketing Communications
  • Any de publicació
  • 2020
  • Volum
  • 26
  • Número
  • 5
  • Pàgines
  • 457-474
  • ISSN
  • 1352-7266
  • Estat de publicació
  • Publicat
  • Abstract
  • What can commercial advertisements gain from creative `borrowing¿ of film music? One probable answer is that it vests the product advertised with a more powerful emotional impact. But what are the limitations of effective intertextuality between film and advertising established through the use of a film soundtrack? The present studyof 100 television ads (1960¿2016) offers 4 models of intertextuality through the analysis of musical patterns, opening up a hitherto unexplored line of research.
  • Citació completa
  • Palencia-Lefler, Manuel. Film music in advertising. An intertextual approach. Journal of Marketing Communications 2020; 26(5): 457-474.
Indicadors bibliomètrics
  • 1 Cites a Scopus
  • Índex Scimago de 0.838(2020)