This research raises the main objective of identifying different genres and formats - television , the web and video games - by which Pop Politics is confirmed in our country. The starting premise is that politics in that subject and the image of politicians have finally abandoned informative genres as exclusive spaces shaping their public identity and are progressively replaced by contents linked not only to entertain but to show.

The contents and images generated in the new context - in the form of video games, web pages or realities - have a power that can hardly be matched by traditional content of the news, the politicians decide to take part in this trend but with this, they not only lose control of the game, but also actively participate in a radical and irreversible reconfiguration public imagination over politics.