The study of the election campaign in the Catalan Parliament in 2012 is a project that studies the behavior of three main political actors: voters, political parties and the mass media. In this sixth research on political communication in Catalonia in an election campaign in Parliament, it has been designed a research strategy that provides the application of a repertoire of methods and techniques of analysis, quantitative and qualitative. These allow a comprehensive understanding of the complex phenomena of mobilization, motivation, communication and decision-making, which involves an election campaign. The research strategy includes the following areas (which may be considered chapters l'final report).

• Chapter 1. Policy framework and results of the November 2012 elections in Catalonia

Francesc Pallarés

• Chapter 2. The campaign manager and the communication and persuasion strategies of political parties

Matilde Obradors, Marcel Mauri and Sergi Cortiñas

• Chapter 3. The election campaign in Internet

Ilaria Di Bonito, David Domingo, Frederic Guerrero

• Chapter 4. The electoral agenda in TV and press

Lorena Gómez and Josep Gifreu

• Chapter 5. The press Options

Ferran Sáez,Toni Aira, Tolo Moya and Enric Xicoy

• Chapter 6. The image of the candidates through campaign

Eva Pujadas, Mercè Oliva, Oliver Pérez and Xavier Ruiz

• Chapter 7. Rhetoric and argumentation in the election ads

Arantxa Capdevila, Jordi Pericot and Carlota Moragas

• Chapter 8. The treatment of the surveys in media

Reinald Besalú i Carles Pont

• Chapter 9. Perceptions and impact of the campaign. Citizens and the election campaign

Francesc Pallarés and others