Durá Martínez de la Peña, Javier

Javier Durá Martínez de la Peña holds a degree in Political Science and Sociology and a master's degree in Political Communication and Social Media Management and Strategy. He has developed his professional career as a communication and digital marketing strategist, working in recent years as a digital political communication consultant for political organizations, public administrations, and government institutions.

His research focuses on digital political communication, the impact of social media on political socialization—with a special focus on polarization processes—digital propaganda, and the effects of artificial intelligence on political communication. As a doctoral student in Communication at the UPF, his thesis addresses the use of artificial intelligence in digital propaganda and its impact on contemporary societies.