Digital communication. Trends and best practices [open access book]

Digital communication. Trends and best practices [open access book]

04.03.2026

Imatge inicial -

This book, which we have titled Digital communication. Trends and best practices, aims to offer the interested public a series of concrete and practical contributions, the result of some of the academic research carried out over the last four years within the framework of the project “Parameters and strategies to increase the relevance of media and digital communication in society: Curation, visualization and visibility (CUVICOM).”
This work has been conceived to be of use and interest to a very diverse audience: professionals, academics, students, scholars, and anyone interested in the broad and dynamic world of digital communication.
Throughout its chapters, different specialists address topics ranging from search engine optimization to artificial intelligence, information visualization, and content curation, all guided by a practical perspective.

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Reference 
Guallar, J., Vállez, M., & Ventura-Cisquella, A. (Coords) (2025). Digital communication. Trends and good practices. Ediciones Profesionales de la Información. https://doi.org/10.3145/cuvicom.eng

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