Núria Almiron, co-director of the UPF Centre for Animal Ethics, has been appointed full professor of ethics and the political economy of communication. Having previously worked on issues such as the political economy of communication groups, illicit capital flows and nuclear energy, she has turned to critical animal studies since 2011. Initially focusing on the ethics of media representation of non-human species, her research interests have more recently included the ethics of persuasion in animal-based industries.

Throughout her career she has been involved as editor, author or co-author in 45 books and has published over 70 academic papers. Her most recent publications include the edited volume Animal Suffering and Public Relations. The Ethics of Persuasion in the Animal Industrial Complex (Routledge, 2024), "Illusory Authenticity: Negotiating compassion in animal experimentation discourse” (Discourse Studies, 2024), with Laura Fernández and Miquel Rodrigo-Alsina, and "Compromised values: a comparative response during the covid-19 crisis by ethical vegans and vegetarians” (Humanities and Social Sciences Communications, 2024), with Estela M. Díaz and Olatz Aranceta-Reboredo.