Project description

The project consists of a comprehensive communication strategy for the Dutch brand My Jewellery. The project came about from direct collaboration with the brand’s team and aims to help the company to expand in the Spanish market by opening its first boutique and designing a strategy that allows us to connect effectively with the target audience.

The work started based on a detailed study of the competitive context of jewellery in Spain and a behavioural and needs analysis of Generation Z consumers. Based on this research, the aim has been to define a creative, bespoke communication proposal that combines digital, physical actions and collaborations with influencers, while upholding the brand’s values and adapting them to the local context.

The project includes the creation of a strategic report, a graphic campaign and a digital communication plan aimed at positioning My Jewellery as an important and familiar brand for the Spanish public.

As an applied research project, it forms part of a final year project for the bachelor’s degree programme in advertising and public relations.

ARSENAL REACT intervention

Support in preparing an impact presentation.