REACT is a platform for showcasing and launching undergraduate degree final projects from the bachelor’s degree in Advertising and Public Relations. These research projects are designed to be applied to a strategic or communication-related product, with either a social impact or an innovative nature. In this context, the React Lab aims to support the production and potential implementation of these projects, whether through a communication plan, a communication action, a series of recommendations, a marketing or a business plan, the development of an app, an event, a presentation to clients, among others.

Projects

Communication strategy for expanding My Jewellery in Spain
  • Plataforma: REACT
  • Any: 2025 - Incubat
  • Equip: Carla Becerra i Vilardaga, Claudia López García i Maria Meya Vidal
  • Tutor:  Josep Fernández Cavia
ATE (8). The Next Step in Gastronomy
  • Plataforma: REACT
  • Any: 2025 - Incubat
  • Equip: Claudia Carbonell Martinez, Claudia Lebrero Navarro i Núria Millan Llaveria.
  • Tutor: Lluís Mas. 
PLA DE COMUNICACIÓ PER A DERMAPRO
  • Plataforma: REACT
  • Any: 2023 - Incubat
  • Equip: Judit Delemus Josep i Laura Estallo Muñoz
  • Tutor: Albert Font
Adolescents receptors i creadors de contingut sobre salut mental a xarxes socials (SMARS)
  • Plataforma: REACT
  • Any: 2023 - En curs
  • Equip:
    • IPs: Mònika Jiménez-Morales (UPF) i Mireia Montaña Blasco (UOC)
    • Investigadores associades: 

Ana Freire (BSM-UPF)
Leila Mohammadi (UPF)
Lara Martín Vicario (UPF)
Carolina Sáez (UPF)
Roberto Sánchez (UPF)
Lorena Gómez (UPF)
Eva Bretones (UOC)
Segundo Moyano (UOC)
Jordi Solé (UOC)
Joanna Empain(UAB)
Olga Jordana (UAB)
Irene Cambra (UVIC)
Marta Lopera (UC3M)
Paloma Sanz (UCA)
M. José Establés (UCM)
Ricard Parrilla (Fachochschule Salzburg)

Optimització de tasques d'executiu de comptes a través de la configuració avançada de ChatGPT-4
  • Plataforma: RREACT
  • Any: 2023 - Tancat
  • Equip: Alba María González Pulido
  • Tutor: Frederic Guerrero-Soler

 

L'eina clau per donar emoció a una marca: les pop-up stores
  • Plataforma: REACT
  • Any: 2023 - Incubat
  • Equip: Nerea Martín, Gisela Marcos
  • Tutor: Lluís Mas

Coordinated by:

  • Lluís Mas Manchon
  • Reinald Besalú Casademont
  • Arnau Roig Mora

ARSENAL team

Management and Administration Unit team (UGA - Communication).
General Services team - Poblenou campus.
Library/CRAI team.