Patxi is Web3 Product Lead at Telefónica, bringing extensive knowledge in gamification and web3 experiences to develop innovative solutions. Patxi co-founded Champion Games, creators of MetaSoccer, the first soccer metaverse and the largest global soccer community in the web3 ecosystem with over 10,000 players and 200,000 members. Under his leadership, Champion Games has expanded its reach into new markets by developing new blockchain-based gamified experiences.