01.06.02 Types
01.06.02 Types
How to design a research project in communication > Universe and samples >
Types
How is the sample delimited and designed? The first step is the selection of the sample type:
The characteristics of the population must be limited and the units of analysis must be differentiated, which are established from individuals (simple unit) or from organizations, families, groups, newspapers, etc. (collective unit). Once the unit of analysis has been delimited, the population that will be studied and whose results will be generalized will be delimited. The unit of analysis can be a news story, a paragraph, a piece of music…
Samples can be:
Probabilistic samples
Simple random samples
Systematic random samples
Stratified samples
Aggregated samples
Non-probabilistic samples
Convenience samples
Strategic samples
Other types of samples