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“Without impact or return it is difficult for companies to devote resources to employee welfare schemes”

Estel Mallorquí and Miguel Vilar are two of the authors of “BiWel” the winning project of the UPF Emprèn Empresa award, within the framework of the 2015 edition of the UPF Emprèn awards convened by the UPF Board of Trustees.

26.11.2015

 

Estel Mallorquí and Miguel Vilar are two of the authors of “BiWel”, an online platform to improve health in the workplace, the winning project of the UPF Emprèn Empresa award, within the framework of the 2015 edition of the UPF Emprèn awards convened by the UPF Board of Trustees.

The award, worth 10,000 euros (like UPF Emprèn Idea, the other modality of the call), aims to recognize a young company created by university students under 30.

Estel Mallorquí Ayach, born in Girona (Llagostera) 28 years ago, is founder and director of BiWel Salud Empresarial, the organization to which the project pertains. Holding a master’s degree in Entrepreneurship and Innovation by the Tecnocampus (centre affiliated to UPF), she currently directs and manages the company and leads projects in major IBEX35 companies.

Miguel Vilar Flotats, who holds a master’s degree in Rehabilitation in Physical Activity and Sports Competition by the University of Girona, began as an internship student at the company in 2010 when BiWel was just an idea. He is now a member of the team working as manager and coordinator of national projects for healthy companies.

- What does the UPF Emprèn Empresa award mean to you?

E.M./M.V.: The UPF Emprèn Empresa award represents a boost and recognition for the whole evolution and development as a company, and to the entire team that has made it possible, to continue with the same enthusiasm and energy developing and investing in this project. We are convinced that, for companies, it will prove a highly useful medium-term solution, it will be seen as an essential strategic plan and will contribute to improving the quality of life for all working people.

- How did the idea of ​​creating BiWel come up?

E.M.: The idea came up in the last year of the physical activity and sports sciences (CAFE) degree course (2009), when I realized that the most important indices of bad habits were among 30 to 55 year-olds, and were continuing to increase annually, an age at which many people have a permanent job, have children and elderly parents. Their work schedule is not conducive to reconciling work and family life, and today most workers spend almost 60% of their time at work, which hinders managing personal time, full of family obligations. Researching solutions elsewhere, such as in the US, the countries of the north, Australasia or South America, I realized the advantages of implementing health programmes in the workplace for companies, individuals and society. From then on, I started to look around for people who also believed in the idea and had implemented real projects. And today, BiWel is an actual company and a strategic line in many large, and even medium-sized multinational companies.

- What are the key factors that have enabled “BiWel” to forge ahead in these years of crisis?

E.M.: Some of the keys of many entrepreneurs born in times of crisis and who sell a service have been drive, enthusiasm, being self-taught and the perseverance to prove that the idea works. At the same time, during the first years, our means of funding was bootstrapping. Along the way, we have been helped and mentored by great professionals, who have reinforced some values such as gratitude and generosity, and this has led to improving skills and abilities more quickly.

M.V.: The key undoubtedly, has been our commitment to demonstrate the tangible impact for the company and for the employer of the implementation of a scheme that encourages improved health among their workers. Today, without impact or return it is difficult for companies to devote resources to employee welfare schemes.

Some of the keys of many entrepreneurs born in times of crisis have been drive, enthusiasm, being self-taught and the perseverance to prove that the idea works.

- What has led you to develop the “online” part of your company?

E.M.: Our main target is multinational or major companies that are geographically dispersed throughout a country and Europe. This dispersion hinders and raises the costs of implementing an in-situ project for all the workers. And, at the same time, there is no tool on the market that specializes in in measuring, managing and evaluating the impact of these programmes for the company. That’s why for more than a year we have been working on the design of the Bihealth platform, which facilitates implementing projects on a country-wide scale. It also allows us to automatically control the impact generated in the economics and aspects of prevention, of engagement through health and supportive challenges and the evolution of employees’ health through new technologies, such as bracelets or apps. Therefore, it is a health manager for workers and at the same time a scorecard and business health manager for the company, and it is totally linked with face-to-face training.

- On what is your methodology to improve business health based?

E.M.: Our methodology is based on an initial diagnosis that allows us to assess what the real needs of the company and its employees are; then we perform the strategic planning together with the company and execute an action plan for awareness-raising, training and intervention to improve certain aspects, such as cardiovascular risk, musculoskeletal disorders and stress. At the end, we assess the impact and establish monitoring with company management because it is a continuous improvement process. With the BiWel methodology we have demonstrated that if we implement physical exercise programmes in working hours, we can save up to 50 euros/employee/year.

- Is there a lot of room for improvement in the field of health in the workplace?

E.M./M.V.: Indeed. We understand health in the workplace as defined by the European Agency for Safety and Health at Work, that is to say, an organization that comprehensively deals with the welfare, safety and health of its human capital, taking into account the different aspects of health (physical, mental and social), the various models determining health and the impact it has on the community; therefore, from a transversal viewpoint. Many companies comply with the law on the prevention of occupational hazards, which is very important, but they need to go a step further towards promoting health to be absolutely effective in the implementation of preventive programmes and take care of the three dimensions of health. On a European scale we are a long way behind in these measures, there is a lot of room for growth, and we at BiWel want to grow with it.

Many companies are failing to take that extra step towards promoting health.

- Are businesses and institutions becoming more sensitive to the well-being of their employees?

E.M/M.V.: Especially large enterprises and multinational corporations, with vast experience in the international arena, but it is still a long way off for most medium-sized and small businesses. It is true that organizations are increasingly aware, but culturally the concept of “healthy company”, approached transversally and continuously over time, is still pretty far off in our country. In many companies, specific actions are carried out and they are very well received by employees and have a positive impact in terms of health, but they have no continuity. We are working on this aspect. We still have a culture that gives priority to obtaining “short-term” results.

How can employee satisfaction and involvement be improved?

E.M.: There are many aspects that influence, but one of the most important is to understand the corporate culture, that’s the most important thing to bear in mind when performing an initial diagnosis. This is where the satisfaction and the involvement of the majority of workers come from. If this understanding is good, it satisfies the intrinsic and extrinsic needs of the person, many of the projects that help you to improve and grow as a person/employee laid on by the company will be positively received by the worker.

M.V.: We need to be really aware of the workers’ needs, and even their motivations, before implementing a certain action. For example, if we find a company that has a high percentage of sedentary workers and to promote their well-being we only offer them the chance to participate in races or sporting events, it will be extremely difficult to be successful and involve the majority of the group.

It is difficult to establish a European timetable if most of your customers don’t stick to one.

-Do we spend too many hours at work?

E.M./M.V.: We personally think we do. In Sweden it has been shown that with shorter working days productivity increased and sick leave decreased, without assessing the impact at the level of employee satisfaction and health. But we must take the country’s culture into account, and one thing is linked with the other: it is difficult to establish a European timetable if most of your customers don’t stick to one. This is a challenge for we new generations to solve.

- What are your goals in the medium and long term?

E.M.: To become firmly established as the benchmark company in the implementation of programmes to improve health in the workplace nationwide, to get involved in new studies in conjunction with universities and/or other entities, and to explore new opportunities in the international arena. At the same time, to train future professionals specialized in this new future challenge and to seek new win-win strategic alliances that promote and offer solutions for creation and transformation towards healthy companies. We want to offer tools that help improve the health of and healthy habits among the population.

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