New opportunities to enhance or extend (mobile) web survey data and get better insights

 

WEB DATA OPP will address three crucial research questions: firstly, how to improve the quality of data from (mobile) web surveys, from voice data, visual data and data collected “at the moment of truth”, that is, right after an event of interest. Secondly, if some of the survey questions can be substituted using measured data, obtained thanks to a tracking device to record online behaviour. The third issue that will be addressed by the research is if a more complete picture of reality can be obtained by combining new opportunities for measurement using (mobile) web survey data that allow answering questions that could not be dealt with until now. Additional information.

 

Melanie Revilla, RECSM deputy director, has been awarded the ERC Starting Grant this project. 

 

Team: Melanie Revilla (PI), Patricia Iglesias M., and Carlos Ochoa.