Diana is a survey methodologist interested in all aspects of the survey lifecycle. She is a specialist in multinational, multiregional and multilingual comparative (3MC) surveys holding a doctorate in comparative survey methodology.
She is a member of the Core Scientific Team (CST) of the European Social Survey (ESS) collaborating on questionnaire design, translation, measurement quality and cross-national measurement equivalence. She has participated in the design and evaluation of the questionnaires of the ESS Rounds 6 to 9. She is also a member of the ESS Translation Expert Task Group.
Diana is a researcher in the Synergies for Europe’s Research Infrastructures in the Social Sciences (SERISS) project, studying the feasibility of applying computational linguistic methods to survey translation.
Her current research lines focus on 1) quality of cross-cultural survey data, analysing the effects of minority languages in the reliability and validity questions, 2) language effects in surveys by studying multilingual measurement equivalence, 3) survey translation and, 4) correction for measurement errors in survey research. Other research interests are experimental designs in survey research and structural equation modelling.
As a survey advisor, she has large experience in questionnaire design, measurement quality of survey questions and analysis of survey data. In her previous experience, she coordinated the electoral surveys of a national newspaper for the 2006's Mexican presidential election. She collaborated as public opinion consultant at Mexican Senate and the Mexican Congress. Diana has been consultant for World Health Organization (WHO) advising on projects in Turkey and Spain.
"CENIT-UPC". (2015). This project consisted on the design and development of an online survey. We measured relevant concepts about citizens' preferences regarding public expenditure in the transportation infrastructures' sector. Respondents lived in Catalonia, Spain.
"Centre d'Estudis d'Opinió de la Generalitat de Catalunya". We provided advice on the choice of response scales for some concepts measured in the Baròmetre d'Opinió Política (BOP, Public Opinion Barometer). Funding: Centre d'Estudis d'Opinió de la Generalitat de Catalunya.
"European Social Survey (ESS)-ERIC". (2008-ongoing). Diana Zavala-Rojas is a member of the Core Scientific Team of the European Social Survey and a member of the ESS Translation Expert Task Group. Funding: Funding of the ESS ERIC is via Member and Observer contributions to central costs and to national participation costs. PI: Dr. Wiebke Weber. Additional information
"Panel de Desigualtats socials a Catalunya (PaD)". 2011-2012. We provided advice on modes of data collection. Funding: Fundació Jaume Bofill. Additional information
"Synergies for Europe's Research Infrastructures in the Social Sciences (SERISS)". (June 2015-May 2018). Task 3.2 leader: Feasibility of applying computational linguistic methods to survey translation. This task aims to investigate the suitability of tools used in computational linguistics and linguistic corpora to detect deviations in content and measurement characteristics of survey questions. PI: Dr. Wiebke Weber. Additional information