ESCI Regular Course Offering
The ESCI-UPF International Business School is one of the few business schools in Spain that is specifically focused on international issues. The school was created in 1993 as a joint venture between UPF and the Catalan government to promote academic programs and research on the internationalization of Catalan firms. Our school puts special emphasis on developing innovative programs and teaching practices, taking a multicultural approach to management, and consideration of companies' social responsibility.
Download course offerings and schedules: Fall 23 (updated, September 12)
Download course offerings and schedules: Winter and Spring 2024 (updated, November 8)
SYLLABI: All ESCI IBP and ESCI regular syllabi are available in this link: select the bin "cerca per assignatura", type the ESCI course code and select the button "veure plan docents". Then select the language (catalan/spanish/English) and download.
FALL 2023
51239-Culture and Business in Europe
Language: English
Credits: 4 ECTS
Recommended prerequisite: Business Organization
Understanding European society, geopolics and culture. Specific elements of economic and business organization.
51266 - Industrial and Services Marketing
Language: English
Credits: 4 ECTS
Recommended prerequisite: Business Organization, Marketing
Industrial and services companies. Fundamental characteristics. Industrial markets. Design of service operations. The meeting between the client and the service provider. Quality management in services and industry.
51786-International Business Finance
Language: English
Credits: 4 ECTS
Recommended prerequisite: Business Organization, Marketing
Monetary markets. Stock exchanges and commodies markets. Cash and deposit operaons. Opons and contracng of financial futures. Inter-banking products. Business risk.
51851-International Talent Management
Language: English
Credits: 4 ECTS
Recommended prerequisite: Business Organization, Marketing
The tasks in a company’s personnel area. Selecon, training, payment and promoon of personnel. Cessaon of employment and turnover. Performance assessment
51265 - International Product Management
Language: English
Credits: 4 ECTS
Recommended prerequisite: Marketing, Market Research, Strategy
Application of statistical techniques to the market. Multivariate dependence methods. ANOVA, multiple progression, conjoint analysis, discrete choice models. Properly apply multivariate methods for dependent variables, analyse the results and present a suitable report of findings.
51716 - Market Research Analytics
Language: English
Credits: 4 ECTS
Recommended prerequisite: Business marketing, Market research, Statistics
Application of statistical techniques to the market. Multivariate dependence methods. ANOVA, multiple progression, conjoint analysis, discrete choice models
51242 - Pricing Policies
Language: English
Credits: 4 ECTS
Recommended prerequisite: Microeconomics
The role of price in marketing strategies. Calculation of a pricing policy that maximises profit. Knowledge of the various concepts used in setting prices.
Development of an appropriate pricing strategy for the company.
51787-Programming and Big Data
Language: English
Credits: 4 ECTS
Recommended prerequisite: Marketing
Large data sets in internaonal business and markeng. Introducon to Linux, Python, R and MySQL.
51290-Public Relations and Content Marketing
Language: English
Credits: 4 ECTS
Recommended prerequisite: Marketing
Communicaon and public relaons with consumers. Managing consumer recruitment, retenon and reacvaon.
51822-Search Engine Optimisation
Language: English
Credits: 4 ECTS
Recommended prerequisite: International Digital Markeng
Search Engine Opmisaon (SEO): the process of increasing the quality and quanty of organic traffic towards a website by increasing its visibility. SEO and digital markeng campaigns. Capturing online users by means of keywords to meet business objecves, create potenal customers, manage online reputaon, etc.
51824-Social Media and Inbound Marketing
Language: English
Credits: 4 ECTS
Recommended prerequisite: International Digital Markeng
Inbound markeng is a business methodology that aracts customers by creang valuable content and tailor-made experiences. Social media as an inbound markeng channel. Use of different social networks to reach consumers effecvely. Tools and knowledge to build a full markeng strategy on social media, from consumer percepon to final jusficaon metrics. Understanding the basic concepts of social media platforms and strategy creaon and using the unique characteriscs of plaorms such as Twier, Facebook and Instagram to benefit business
51788-The EU Trade policy in a time of changes
Language: English
Credits: 4 ECTS
Recommended prerequisite: European Integration
Patterns of continuity and change in global economic flows and internaonal economy and the role of the EU as another actor in this landscape. Emergence of new non-state actors.
51687 - Auditoría
Language: Spanish
Credits: 4 ECTS
Recommended prerequisite: Contabilidad financiera, Contabilidad de costes
Técnicas de análisis de los estados financieros y económicos de la empresa. Diagnosis económica y financiera. Contabilidad creativa. Analizar información económica y financiera. Diagnosticar la situación económica y financiera de la empresa.
51294 - Compras internacionales
Language: Spanish
Credits: 4 ECTS
Recommended prerequisite: Organización de empresas
Gestión de la calidad, del precio y la cantidad y del servicio. Métodos de evaluación y de selección de proveedores. Suministro global. Entender y gestionar la función de compras en una empresa. Evaluar la opción de compra frente a la opción de producción.
51291 - Cultura & Negocios en Asia
Language: Spanish
Credits: 4 ECTS
Recommended prerequisite: Business Organization
Aproximación social, geopolítica y cultural a Asia. Elementos específicos de la organización económica y empresarial. Diseñar estrategias de negocio adaptadas a los elementos específicos del entorno político, económico, social, tecnológico e histórico de Asia.
51671 - Economía y Globalización
Language: Spanish
Credits: 4 ECTS
Recommended prerequisite: Macroeconomía, Economía Internacional
Desarrollo y crecimiento económico. Comercio internacional. Competencia y cooperación entre países. Geografía económica. Competitividad. Analizar e interpretar estadísticas e informes económicos.
51311 - Innovación y emprendimiento
Language: Spanish
Credits: 4 ECTS
Recommended prerequisite: Organización de empresas
Habilidades creativas. Definición, potenciación y gestión de la innovación. Diferentes tipologías de innovación. Estructura organizativa: roles individuales y cultura corporativa. El proceso emprendedor asociado tanto al despliegue de un proyecto en una empresa como a la implementación de una nueva iniciativa. Buscar, reconocer y explotar las oportunidades de negocio en diversos entornos organizativos y valorar el potencial innovador de las mismas.
51823 - Marketing en motores de búsqueda
Language: Spanish
Credits: 4 ECTS
Recommended prerequisite: Business marketing
El marketing en buscadores (SEM) se ha convertido en una herramienta vital para establecer contactos y aumentar las ventas por Internet. Implica la promoción de las empresas y de sus productos o servicios mediante publicidad de pago a través de motores de búsqueda. SEM es una forma rentable de generar clientes potenciales altamente relevantes para cualquier negocio en línea.
51243 - Negociación Internacional
Language: Spanish
Credits: 4 ECTS
Recommended prerequisite: Organización de empresas
Negociación y comunicación comercial. Factores culturales y su influencia en la negociación. Criterios de referencia para estructurar negociaciones multiculturales. Estilos de negociación. Estructura y etapas del proceso de negociación. La preparación de la negociación internacional. Desarrollo de las diferentes fases de la negociación. Aplicar criterios cuantitativos y aspectos cualitativos en la toma de decisiones. Introducir los elementos básicos de la comercialización y planificar estrategias comerciales.
51244-Publicidad y comunicación
Language: Spanish
Credits: 4 ECTS
Recommended prerequisite: Markeng. Nivel B2 de lengua española
Desarrollo de una campaña de publicidad: marca, planificación de medios, campañas de publicidad internacional, estructura de la publicidad, legislación publicitaria.
51292-Retail internacional
Language: Spanish
Credits: 4 ECTS
Recommended prerequisite: Markeng.
Objevos de la distribución. Distribución comercial y retail. Canales de distribución y cadena logísca. El retail: gesón y dirección.
WINTER 2024
51254 - Culture & Business in Middle East and Africa
Language: English
Credits: 4
Recommended prerequisite: Business Organization
Understanding society, geopolitics and culture in the Middle East and Africa. Specific aspects of economic and business organisation. Design business strategies adapted to the specific features of the political, economic, social, technological and historical context in the Middle East and Africa.
51308 - Culture & Business in America
Language: English
Credits: 4
Recommended prerequisite: Business Organization
Understanding American society, geopolitics and culture. Specific aspects of economic and business organisation. Design business strategies adapted to the specific features of the political, economic, social, technological and historical context in America.
51281 - International Expansion
Language: English
Credits: 4
Recommended prerequisite: Business organization
International expansion models for businesses. Phases and alternatives in the expansion of SMEs. Successful cases.
51279 - International Marketing
Language: English
Credits: 4
Recommended prerequisite: Marketing, Business Organization
Strategic and operational marketing tools for international marketing. Decision-making techniques and influence on the international markets. Design a company’s international marketing strategy. Assess the consequences of the selected marketing mix and adapt as necessary to carry it out globally.
51307 - International Project Management
Language: English
Credits: 4
Recommended prerequisite: Business Organization, Finance
Processes, methods and systems used to plan, schedule and track projects. Economic and financial management of projects. Quality management.
51596 - International Strategic Management
Language: English
Credits: 4
Recommended prerequisite: Business Organization, Marketing
Globalisation. International strategies. Diversification.
51282 - International Team Management
Language: English
Credits: 4
Recommended prerequisite: Business Organization
Leadership and authority. Organisation and motivation in work teams. Conflicts in labour relations. Teams in international and multicultural environments.
51250- Market Research I
Language: English
Credits: 4
Recommended prerequisite: Fundamentals of marketing Introductory statistics
Market research design. Quantitative and qualitative market research methods and techniques. Data analysis and presentation of results.
NEW! 51900-Sustainability Management
Language: English
Credits: 4
Recommended prerequisite: Business organization. Not compatible with Responsabilidad Social de las Organizaciones (44311)
The new paradigm of the circular economy. Introduction to life cycle as a mechanism for assessing the environmental impact of production systems. Ecodesign and environmental marketing. Comprehensive waste management. Analysis of the integrated social value.
51854 -Web Analytics
Language: English
Credits: 4
Recommended prerequisite: Business marketing SEM and SEO
Web analytics for all business types. The only difference is the complexity of the data. Objectives of web analysis: elaboration of customer profiles, demographic segmentation and analysis of the competition to make strategic decisions. Impact of web analytics on marketing and sales processes. Analysis of business metrics such as traffic, leads, and sales. The theory and fundamentals of digital marketing analysis and practical applications of web analysis
51252 - Contabilidad de costes
Language: Spanish
Credits: 4
Recommended prerequisite: Introducción a la contabilidad
Determinación de los costes y su utilización en las decisiones. Fijación de precios. Subcontratación. Análisis de desviaciones. Conocer y relacionar los diferentes elementos que componen el coste de un producto/servicio y aplicar los sistemas de optimización que permiten la obtención de precios competitivos en los mercados nacionales e internacionales.
51285 - Dirección de ventas
Language: Spanish
Credits: 4
Recommended prerequisite: Organización de empresas. Marketing.
El proceso de ventas. La organización del Departamento de Ventas. Territorios y cuotas de venta. Reclutamiento y selección del personal de ventas.
51251 - Finanzas II
Language: Spanish
Credits: 4
Recommended prerequisite: Economía de la empresa, Introducción a la contabilidad, Introducción a las finanzas
Estructura de financiación. Políticas financieras a corto y largo plazo. El coste del capital: combinación de riesgo y rentabilidad. El teorema de Modigliani-Miller y la estructura financiera óptima.Organizar, coordinar y controlar las actividades de un equipo de ventas. Adquirir y aplicar los conocimientos sobre las diferentes fuentes de financiación con las que puede trabajar la empresa en sus operaciones a corto, medio y largo plazo
51852 - Interfaz de usuario, experiencia de usuario
Language: Spanish
Credits: 4
Recommended prerequisite:
51598 - Logística internacional
Language: Spanish
Credits: 4
Recommended prerequisite: Gestión de operaciones. Distribución comercial
La estrategia logística global. Producción internacional y aprovisionamiento internacional. Redes logísticas internacionales. Agentes internacionales. Transporte no regular aéreo y marítimo. Zonas francas. La logística en distintas partes del mundo.
51688 - Negocios Inclusivos
Language: Spanish
Credits: 4
Recommended prerequisite: None
Marco conceptual de la base de la pirámide (BDP). Crecimiento empresarial y reducción de la pobreza. Modelos de financiación de negocio en la BDP. Marketing, diseño e innovación de productos para la BDP. Mecanismos de evaluación de impacto. Generar proyectos empresariales basados en la población con menos recursos económicos (base de la pirámide).
SPRING 2024
51599 - Business Game
Language: English
Credits: 4
Recommended prerequisite: Advanced Business Economics, Strategic Management, Financial Accounting
The decision-making process. Decision-making in marketing. Decision-making in finance. Decision-making in production. Market Research. Presentation of reports List what is to be done by each area of a company given a specific situation that affects its position in the market. Interrelate the actions to be carried out by each area in a company in a given situation that might affect its market position and take the necessary decisions to ensure the company can operate normally in a global market.
51597 - Análisis de los hechos económicos y políticos internacionales
Language: Spanish
Credits: 4
Recommended prerequisite: Microeconomía. Macroeconomía. Economía internacional
Estudio de los principales hechos actuales en el mundo económico y de las relaciones internacionales. Tendencias y previsiones Adquirir un conocimiento amplio sobre la realidad económica, social y política de los diferentes países que conforman los mercados objetivos de la empresa. Adquirir un conocimiento amplio y específico sobre la realidad económica, social, política e histórica en que se mueven los diferentes países que conforman los mercados objetivo de la empresa.
51686- Responsabilidad social de las organizaciones
Credits: 4
Recommended prerequisite: None
La responsabilidad humana y comunitaria. Dinámica y ética de los grupos. Los conflictos culturales. Los stakeholders. ONG y cooperación. Gestión ambiental de la empresa. Responsabilidad social corporativa.Reflexionar sobre las situaciones de conflicto de intereses generadas por la actividad
empresarial. Equilibrar las finalidades de la empresa con la protección del bienestar general. Aprender a dialogar con los diversos agentes sociales.