Twitter as a communication tool in the Germanwings and Ebola crises in Europe: Analysis and protocol for effective communication management

  • Autors
  • Pont-Sorribes, C.; Suau-Gomila, G.; Percastre-Mendizábal, S.
  • Autors UPF
  • SUAU GOMILA, GUILLEM; PONT SORRIBES, CARLES; PERCASTRE MENDIZABAL, SALVADOR JOSE;
  • Tipus
  • Articles de recerca
  • Títol revista
  • International Journal of Emergency Management
  • Any de publicació
  • 2020
  • Volum
  • 16
  • Número
  • 1
  • Pàgines
  • 22-40
  • ISSN
  • 1471-4825
  • Estat de publicació
  • Publicat
  • Abstract
  • We investigated Twitter communications by the media and institutions regarding two emergency situations which had a major impact in Europe: the accident of Germanwings Flight 9525 in the French Alps on 24 March, 2015, and Ebola infection of Teresa Romero, a nursing assistant at the Hospital Carlos III in Madrid, reported on 6 October, 2014. Our methodology was based on a new tool called top discussion indicator (TDI). Our results indicate that media and institutions do not exploit all the possibilities offered by Twitter. We propose a decalogue of recommendations aimed at improving use of Twitter and ensuring greater communicative efficacy.
  • Citació completa
  • Pont-Sorribes, C.; Suau-Gomila, G.; Percastre-Mendizábal, S.. Twitter as a communication tool in the Germanwings and Ebola crises in Europe: Analysis and protocol for effective communication management. International Journal of Emergency Management 2020; 16(1): 22-40.
Indicadors bibliomètrics
  • 0 Cites a Scopus
  • 0 Cites a WOS
  • Índex Scimago de 0.244(2020)