Disguise ambition for MAX-R is to develop new tools for higher quality, flexibility and enhanced interactivity, and novel content based on XR media data. A real-time pipeline to create pathways to further innovation and launch a new era in the production of XR media.

A wide adoption of XR media requires a radically different approach to conventional media creation and management, one that allows data to be created in real-time and delivered to a great range of devices, in an ever-growing range of use cases.

The collaboration with ARRI, Foundry, FilmLight, Brainstorm will support Disguise technological development and product innovation. Creative experimentation and demonstrations by CREW, Hasselt University and Filmakdemie Baden-Wurttemberg will validate these innovative prototypes, whilst pushing the boundaries of XR media creation to content delivery with the BBC and Improbable.