Back MAX-R at FMX – Film & Media Exchange

MAX-R at FMX – Film & Media Exchange



At last month’s FMX, Sara Coppola-Nicholson (Disguise) and Johannes Steurer (ARRI) delivered an insightful presentation on MAX-R's vision and initiatives.


Sara Coppola-Nicholson also represented MAX-R in the EU XR Panel Discussion alongside our sibling projects EMIL, XReco, TRANSMIXR and PANEURAMA. We discussed topics such as navigating extended reality, its potential for more sustainable ways of producing XR media content and the importance of collaboration between policy-makers and developers in the era of AI and regulatory challenges.

Special thanks to Anne Bajart, Deputy Head of Unit of the European Commission, for joining our session and to the European Commission for their continued support in funding all of these amazing projects and future opportunities.

The demo session from morning till noon was supported by Daniele Siragusano (FilmLight) and the team of the Filmakademie Baden-Württemberg, who presented their latest developments of the MAX-R tools and pipeline.




SDG - Sustainable Development Goals:

Els ODS a la UPF