From June 12th to 14th, 2024, the prestigious IMX 2024 Congress took place in Stockholm. Brainstorm attended the event, representing the Max-R project and showcasing its advancements in the Workshop "Interaction and Storytelling with(in) Immersive Media (ISIM) - New Avenues for Increased Engagement".

The Max-R project was presented alongside other significant European projects such as XREco, EMIL, and TransmiXR, among others. This event provided an invaluable platform for disseminating the results of Max-R and facilitating cooperation actions with other European projects related to XR technology.

The conference was a resounding success in terms of project dissemination. It not only allowed for the international exposure of the developments and achievements of Max-R but also fostered valuable collaborations and synergies with other key players in the field of extended reality.

Brainstorm's participation in Imix 2024 highlighted the ongoing commitment of the company to innovation and international collaboration. By presenting the Max-R project at such a prominent venue, Brainstorm reaffirmed its position at the forefront of immersive technologies and interactive storytelling.

During the workshop, participants had the opportunity to explore how immersive media can enhance engagement through innovative interaction and storytelling techniques. The discussions and presentations underscored the transformative potential of XR technologies in various sectors, including education, entertainment, and professional training.

The event also facilitated networking and knowledge exchange among attendees, enabling Brainstorm to connect with other leaders in the XR industry. This interaction is expected to pave the way for future collaborative efforts and joint ventures, contributing to the advancement of XR technologies across Europe.

Overall, the Imix 2024 Congress was an excellent opportunity for Brainstorm to disseminate the outcomes of the Max-R project, demonstrate its capabilities, and engage with the broader XR community. The successful presentation and the ensuing discussions reinforced the project's relevance and its potential impact on the future of immersive media.