|CV - Job Market Paper|
Tel. +34 93 542 2696
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European Job Market for Economists (EEA)
Allied Social Science Associations (ASSA)
Information and Digital Economics, Quantitative, Digital and Social Marketing, Economics of Media and Technology.
"The End of Tourist Traps: a Natural Experiment on the impact of Tripadvisor on Quality Upgrading" (Job Market Paper)
“Mobile Internet Access and Political Outcomes: Evidence from South Africa"
"Using Social Media to Change Gender Norms:An Experimental Evaluation Within Facebook Messenger in Urban India" (with V. Orozco and N. Rao)
We conducted an online randomized control trial to test whether two 25-minute edutainment web series delivered through Facebook Messenger are effective at reshaping gender norms and reducing social acceptability of violence against women (VAW). We recruited 18-to-24-year-old youths living in New Delhi and six other cities in northern India and randomly assigned them to a control or two treatment conditions: an entertainment drama web series and a documentary web series. We collected self-reported and objective online outcomes using a newly-developed chatbot and measured impacts after one week and four months. Our findings suggest that edutainment delivered through social media is effective at changing attitudes towards gender norms, reducing social acceptability of VAW, and promoting information-seeking and public commitment behaviors on the web. Medium-term results show that the documentary made individuals 91% (7.5 p.p.) more likely to add a frame against VAW in their Facebook profile picture, a public display of their disapproval of this harmful practice. Short-term effects of the entertainment drama on gender norms and clicks on informative links were economically and statistically significant (oscillating between 0.15 and 0.30 standard deviations), yet they diminished in the medium term, suggesting the need for message reinforcers. Considering the emerging evidence on the effectiveness of edutainment in reducing gender-based violence and the low cost of social media dissemination, our study suggests that this medium could be a cost-effective tool in the global fight against VAW epidemic.
Research in Progress
"Stereotypes and Political Attitudes in the Age of Coronavirus: Empirical Evidence from Italy" (with J. Gars and N. Rao)
"The effects of early childhood education on educational achievement and parental labor market outcomes" (with L. Baertsch)