Leer y comprender audiovisuales interactivos: aportes de la lectura detallada y el découpage

  • Authors
  • Freixa, Pere
  • UPF authors
  • FREIXA FONT, PEDRO JUAN;
  • Authors of the book
  • Lopezosa, Carlos; Díaz Noci, Javier; Codina, Lluis
  • Book title
  • Methodos Anuario de Métodos de Investigación en Comunicación Social, 1
  • Publisher
  • Universitat Pompeu Fabra
  • Publication year
  • 2020
  • Pages
  • 20-37
  • ISBN
  • 9788409205240
  • Abstract
  • [ENG] Since the end of the 1990s, authors from diverse areas have produced works in which interactive dialogues, multimedia and user participation have allowed us to explore the possibilities that digital media and networks offer. These texts deepen into aspects such as hypertextuality, hypermediality and bidirectional communication. In these works, the user is offered an active reading, often implemented with the possibility of content contribution, creation or co-creation. The reading and comprehension of these texts requires specific learning processes that, unfortunately, are not included in the media literacy programs of regulated training, nor in primary schools and high schools. This article invites a reflection on close reading of interactive digital media texts and proposes strategies and tools for their understanding and analysis.
  • Complete citation
  • Freixa, Pere. Leer y comprender audiovisuales interactivos: aportes de la lectura detallada y el découpage. En: Lopezosa, Carlos; Díaz Noci, Javier; Codina, Lluis. Methodos Anuario de Métodos de Investigación en Comunicación Social, 1. 1 ed. Barcelona: Universitat Pompeu Fabra; 2020. p. 20-37.