Cómo los medios afrontan la crisis: retos, fracasos y oportunidades de la fractura digital

  • Authors
  • Díaz-Noci, Javier
  • UPF authors
  • DIAZ NOCI, JAVIER;
  • Type
  • Artículos de investigación
  • Journal títle
  • Profesional de la información
  • Publication year
  • 2019
  • Volume
  • 28
  • Number
  • 6
  • Pages
  • 1-13
  • ISSN
  • 1386-6710
  • Publication State
  • Publicado
  • Abstract
  • In this review and analysis article we try to describe which is the polyhedral scenario the media industry, and most specially the legacy media, are facing to try to solve the crisis provoked by the digital disruption, in a hybrid media system where some other actors and platforms are competing to attract the users¿ attention and to achieve the revenues generated by news reporting activity. If journalism, as we knew it, was the industrial society¿s son, the new social and economic model is bringing major changes to media companies, an industry who opted for a rather conservative strategy of taking a position in the World Wide Web, a shy development and adaptation to the possibilities of the digital language, and for giving their contents mainly for free, that only recently seems to be reverted in some way. In this article we analyze those movements, the nature of news, first a commodity and now maybe a utility, its value in the digital marker, the business models that the media companies are intending to implement decidedly in the next future, the lobbying activity of that industry in order to modify legal structures such as intellectual property and copyright, and the position that journalists adopt in this complex scenario.
  • Complete citation
  • Díaz-Noci, Javier. Cómo los medios afrontan la crisis: retos, fracasos y oportunidades de la fractura digital. Profesional de la información 2019; 28(6): 1-13.
Bibliometric indicators
  • 2 times cited Scopus
  • 3 times cited WOS
  • Índex Scimago de 0.48(2019)