Sabrina C. Eimler is a professor for Human Factors and Gender Studies at the University of Applied Sciences Ruhr West (Hochschule Ruhr West, HRW) in Bottrop and Mülheim an der Ruhr (Germany). She completed her studies in Applied Communication and Media Sciences as well as Cultural Studies and Economics in 2009. After her PhD on the role of gender stereotypes in the production and reception of profiles in online business networking sites at the University of Duisburg-Essen, supervised by Prof. Dr. Nicole Krämer, she became a professor at HRW in 2015. Since then she is actively engaged in creating and shaping study programmes like Human-Machine-Interaction at HRW and the Master study programme Innopreneurship at the University of Duisburg-Essen. She is especially interested in interdisciplinary research, in creating modern and innovative learning environments and creative research environments. Her focus is on human-technology-interaction, diversity and stereotypes (and their reduction), technostress and social robotics mediated by e.g. Virtual and Agumented Reality. Sabrina C. Eimler is one of initiators of the Institute of Positive Computing.