Christmas Event


On Tuesday December 13th the members of the research group CAS met up to enjoy the Christmas lunch of this year that was carried out at Hotel SB Glow.From all the team we wish you Merry Christmas and a Happy New Year!


Dolls make diet and the heroes go to the gym

DIARI INDEPENDENT DEL PENEDÈS has published Mònika Jímenez 's article about the gender stereotype of childhood advertising is reinforced by the recurring issue of the rose for girls and the blue for children, which becomes a kind of invariable premise.

Don't miss it!



Dr. Lluís Mas, Dra. Estefania Larrea Olatz and Maddalena Fedele presented at the CIGC


Dr. Lluís Mas, Dra. Estefania Larrea Olatz and Maddalena Fedele presented the project Mediacorp at the Creative Industries Global Conference (CIGC) with their paper on "The character's portrayal in television ads consumed by 5-8 year-old children in Spain". 



'Kid's breakfast'

This morning the Communication Department has once again hosted the kids breakfast. An initiative of the agency "The Modern Kids" in collaboration with the Complutense University of Madrid.


IPBA 2017


From next December 5, to December 7, 2017, it will be held the 2nd Conference of the International Place Branding Association in Swansea UK. A great show up for our research group and the department of communication UPF. 


Stay tuned for more that week!


Lluís Mas, Maddalena Fedele and Olatz Larrea will present a paper in the CIGC

Friday 1st of December Dr.Lluís Mas, Dr.Maddalena Fedele and Dr.Olatz Larrea are presenting their paper on “The characters’ portrayal in the television ads consumed by 5-8 year-old children in Spain” at the Creative Industries Global Conference (CIGC). 


MediaCorp to organize an event about Corporal Image the 6th of February

The MediaCorp Project Group is organizing a Publicity Event about Corporal Image for the 6th of February with the goal of contributing to build a positive reputation that positions ‘I like my body' as a benchmark for research and action regarding advertising and body image. 

Mark your calendar!


Marta Lopera presents a plenary session at the 12th EQAF edition

Marta Lopera Ph.D. student of the research group CAS presented a plenary session titled "Selling the Difference" with the Dr. Janet Bohrer from the South Bank London University (UK), Dr. Jan Withofs Director of Marketing and Communications at the University Colleges Leuven-Limburg UCLL (Belgium) and Dr. Cristoph Grolimund President of the European Association for Quality Assurance in Higher Education (ENQA) un the 12th European Quality Assurance Forum (EQAF) at the Latvia University (Riga, Latvia).

MEDIACORP in the catalan newspaper Ara.cat


The online catalan newspaper ara.cat dedicated an article written by Laura Pinyol that counted with the collaboration of the Project MEDIACORP. 



TECH Research Stay - Lluis Mas

Professor Lluis Mas stay and project took place between July the 10th 2017 and October the 30th 2017 in the College of Media and Communication at Texas Tech Univsersity. The project was performed in partnership with Doctor Paul Bolls as part of the Jose Castillejo Postdoc Program. 











This morning took place the November Meeting CAS, an agreed space where the group is updated with the projects of each one of the members in it, and where issues directly associated with the management of the group are discussed.



UPFund - Credibility in public presentations


Project management: Emma Rodero  Estimated cost of the project: € 8,000 The objective of this project is to analyze the influence of the key variables of oral, textual and non-verbal communication, on the credibility of the speaker and on the effectiveness of the presentation of the message.

Do you want to collaborate with this project? Make a DONATION



Ramón Martín-Guart obtained a CUM LAUDE in it’s Doctoral Thesis about: The present and future challenges of media agencies

  Ramón Martín-Guart, associate professor at the Universitat Pompeu Fabra, obtained a CUM LAUDE in his doctoral thesis entitled "A global vision of the present and future remains of media agencies",directed by Dr. Josep Fernández Cavia





Lluís Mas at Texas Tech

Visiting researcher Lluís Mas at the Center for Communication Research in the College of Media & Communication Texas Tech on Tuesday October 24




Ramon Martín-Guart's THESIS

Ramon Martín-Guart presents this friday 29 of semptember his doctoral thesis entitled "A global vision of the present and future remains of media agencies", directed by Dr. Josep Fernández Cavia. Don't miss it!


Taller MediaCorp para docentes en Escuela Sant Martí

El equipo de MediaCorp compartió un taller con los profesores y profesoras de la escuela Sant Martí de Barcelona, con el objetivo de conocer las opiniones del profesorado en relación a la influencia de la publicidad en la construcción de la imagen corporal de los niños y niñas.




Cómo el Sitio Web de un Destino Ayuda la Construcción de la Marca Lugar

La imagen proyectada por las campañas de promoción turística puede resultar clave para la construcción de la marca de países, ciudades o regiones. Especialmente en los casos de lugares en los que la industria turística constituye una de las principales fuentes de ingresos y riqueza. Sigue leyendo  aquí ...




New book released: "EVENTOS Y PROTOCOLO" from Mònika Jiménez



Starting from the concept of  events management as part of a strategic communication process, this book focuses in the different stages of corporate and institutional management. 



February 2017 CAS Meeting


  New Head of Group for CAS research group. Congratulations Lluís Mas.



Department of Communication

Roc Boronat building (Poblenou campus)
Roc Boronat, 138
08018 Barcelona

(+34) 93 542 24 36

[email protected]