02.07.2018

Desayunos Kids: SRC strategies in School

On thursday 28th, we celebrated the 5th monthly edition of #KidsBreakfast with the advertising agency “The Modern Kids and Family”. In this ocassion, the session was dedicated to schools as a channel to build marketing and SRC strategies. 

 

 

 

29.06.2018

From Utopia to Cynicism: The Representation of Politicians in Contemporary Series

On June 14th CAS and POLCOM celebrated a seminar entitled "From Utopia to Cynicism: The Representation of Politicians in Contemporary Series" 

 

24.05.2018

4th edition of #DesayunoKids about CSR

On Wednesday 16th of May it was celebrated the 4th edition of #DesayunoKids (Breakfast Kids) about Corporate Social Responsibility (CSR) and its impact on society, business and children.

 

14.04.2018

Dr. Abdulsamet Günek (Atatürk University) presented his Doctoral Thesis entitled: “Public Diplomacy in accordance with strategic Communication Approach: A proposal Model for Turkey”

 

On Friday 13th of April, Dr. Abdulsamet Günek from Atatürk University presented his Doctoral Thesis entitled: “Public Diplomacy in accordance with strategic Communication Approach: A proposal Model for Turkey” at our Communication Department where months ago he undertook a visiting scholar stay.

 

27.03.2018

We learn about advertising

A session for the students of the Escola Sant Martí was undertaken at UPF participated in the game "We learn about Advertising", a pedagogical strategy to sensitize and educate about the images of advertising and its effects.

 

02.03.2018

Dr. Lluís Mas, Dra. Maddalena Fedele and Dra. Olatz Larrea published an article in the Mediterranean Journal of Communication about the how ads for children under 9 years old only present young slender, white skin and brown hair characters.

The ads for children under 9 years old present mostly young slender, white skin and brown hair characters according to a study published in the Mediterranean Journal of Communication undertaken by the director of our research group Dr. Lluís Mas together with the researchers Dra. Maddalena Fedele (Ramon Llull University) and Dra. Olatz Larrea (UIC-International University of Catalonia).

 

02.03.2018

Mediacorp one of the projects on health research at UPF

MediaCorp one of many health projects of Pompeu Fabra University was presented on March 1 at the IV Biennial Conference of the Catalan Network of Healthy Universities (US.cat). 

 

27.02.2018

LA VANGUARDIA: Brand communication and re-positioning: Huawei's innovative strategy.

 

Professor José Fernández Cavia analyzes the company's commitment to influence marketing. Read all about it here.

 

20.02.2018

Mediacorp presented the latest New Research Table

Last Thursday, February 15th, a monographic session of the New Research Table (henceforth TNR) was dedicated to the project "MediaCorp: ¿Mi cuerpo me gusta?"  funded by the Ministry of Economy and Competitiveness (CSO2014-58220-R) that just accomplished one more year of extension. Mediacorp has been carried out in the Department of Communication at Pompeu Fabra University since 2014 by  Dra. Mónika Jiménez-Morales and Dra.Pilar Medina Bravo with the support of our Research Group. 

 

07.02.2018

The Mediacorp Event was a great success

Tuesday 6th of February the MediaCorp project of our research group organized a conference about Advertising and Body Image: ¿Mi cuerpo me gusta? (Do I like my body?) inaugurated by Dr. Josep Fernández-Cavia, head of the Communication Department at UPF and research member of our group and Mònika Jiménez Morales main researcher of the project and Senior Lecturer in the Communication Department at UPF.

 

05.02.2018

First CAS Meeting of 2018

The first friday of February (2nd) took place the first CAS meeting, an agreed space where the group is updated with the projects of each one of the members in it, and where the issues that are directly associated with the management of the group are discussed.                               

 

 

 

 

 

02.02.2018

The International Place Branding Association Conference (IPBA 2017) in Swansea, Wales


On December 4th, the line of research based on Place Branding of the CAS group, will embark on a trip to Swansea, UK, place of the IPBA congress (International Place Branding Assosiation). 4 people, 4 presentations, 3 days and many kilometers traveled still reap their fruits. Here's a the hole story by Jasmin Sera. Don't miss it.

 

 

19.01.2018

On the Mediacorp event: Panel in Maternity and Body Image

On the Event organized by MediaCorp on the 6th of February there will be a panel in relationship with body image and the role of maternity. 

 
17.01.2018

A research on TV news for children, the first prize of the Audiovisual Council of Catalonia

Corresponds to doctoral research Children's news. Topics, information quality and audience reception around Newsround, Logo and InfoK, defended by Marta Narberhaus Martínez in December 2016, supervised by Mònica Figueras Maz, lecturer at the Department of Communication.

15.01.2018

The dolls are dieting and the heroes go to the gym - Mònika Jiménez in LA VANGUARDIA

Professor Mònika Jiménez Morales points out gender stereotypes in children's advertising.

15.01.2018

PUBLICIDAD E IMAGEN CORPORAL MI CUERPO ¿ME GUSTA? | February 6, 2017

Event organized by MediaCorp that, within the framework of a real knowledge transfer, intends to be a meeting of exchange of experiences and reflection among the different actors involved in the construction of the body image in relation to advertising, especially of the public more vulnerable as children.

Click on the image for more info