Eventos y protocolo

La gestión estratégica de actos corporativos e institucionales

Starting from the concept of  events management as part of a strategic communication process, this book focuses in the different stages of corporate and institutional management. The book also analyzes the importance of the protocol and how to apply it in each situation.
Research, planning. operations  and evaluation: " Eventos y protocolo. La gestión estratégica de actos corporativos e institucionales" highlights the importance of each and every one of the steps  in the creation and execution of events.