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Interview with José Fernández-Cavia by The Place Brand Observer.

Interview with José Fernández-Cavia by The Place Brand Observer.

José Fernández-Cavia is joining The Place Brand Observer as Expert Observer (Academia) for the next six months.

06.10.2016

 

 

«The Place Brand Observer welcomes José Fernández-Cavia, who is joining us as Expert Observer (Academia) for the next six months. José currently serves as Head of Department of Communication at the prestigious Pompeu Fabra University in Barcelona. In this interview he shares some findings of his recent research examining the use of digital media, such as websites and mobile applications and its increasing importance surrounding place brands and destination branding»

 

José, your current research focuses on online communication for destination brands. What are your thoughts on the current state of digital media and its intersection with places and destination branding research?

The Internet has become the primary source of information for most travelers in the world, particularly among young people and experienced travelers who are not dependent on intermediaries, capable of organizing the trip by themselves. So destinations must have a powerful and appealing presence online.

Find the full interview here.

 

 

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