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CAS Session PhD. Eduard Vidal

CAS Session PhD. Eduard Vidal

PhD. Eduard Vidal joined the CAS Session at the Department of Communication UPF @dept_com to talk about his recently delivered doctoral thesis named «A construction model for a postmodern identity, from a symbolic consumption perspective. The junior adman as a case of study»

 

19.05.2016

 

19/05/2016: Last week, PhD. Eduard Vidal joined the CAS Session at the Department of Communication UPF @dept_com to talk about his recently delivered doctoral thesis named «A construction model for a postmodern identity, from a symbolic consumption perspective. The junior adman as a case of study», investigation that follows the grounded theory as its main methodology.

The Conference «Methodology of a practical case about the professional profile of an adman: application of grounded theory» was an opportunity to discuss Vidal’s methodological proposal in his research work. He referred to Grounded Theory as an important base for the analysis of data but also in the construction of social categories suggested from participants. 

This research work allowed Vidal to deepen about adman professionals work in their daily experience. How junior admen develop the necessary creativity to work in an environment where where jobs are changing systematically to adapt the convenience of the agency.

Grounded theory was crucial for the development of the analysis. The use of Nvivo was fundamental though. Vidal showed the attendees how this software can be useful to organize information but also to understand results. Research abilities and software application gave Vidal the tools to successfully finish his dissertation

The conference concluded with several questions by the CAS members, which Vidal was happy to answer.

 

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