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The Spanish Ministry of Economy and Competitiveness funds two CAS new research projects

The Spanish Ministry of Economy and Competitiveness funds two CAS new research projects

"Media representation of non-healthy body image. Development of a prevention tool among children aged from 5 to 8: ¡Mi cuerpo me gusta!" & "The tourist on the Web: informational habits and destination Choice”
 

01.11.2015

The Spanish Ministry of Economy and Competitiveness funds two CAS new research projects: 
José Fernández-Cavia is the director of "The tourist on the Web: informational habits and destination Choice” and Mònika Jiménez-Morales and Pilar Medina-Bravo are the main researchers of the project "Media representation of non-healthy body image. Development of a prevention tool among children aged from 5 to 8: ¡Mi cuerpo me gusta!"

 

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RESEARCH PROJECT: "Media representation of non-healthy body image. Development of a prevention tool among children aged from 5 to 8: ¡Mi cuerpo me gusta!"

The current project aims to design and implement media education tools (through the platform "¡Mi cuerpo me gusta!") targeted at centers for body image diseases prevention, elementary school teachers and students, in order to influence positively  children’s critical interpretation of the body image patterns portrayed by audiovisual advertising. 

 

RESEARCH PROJECT: "The tourist on the Web: informational habits and destination Choice”

The main objective of this project it is to study the informational habits of potential tourists across the Web. Furthermore, the study arises from a dual perspective. On the one hand, it focuses on the exploration of tourist informational habits in the Web. On the other hand, this study analyzes whether potential tourists perceive the values and brand image that the tourist destination wants to convey.

This research will be conducted by a multidisciplinary team with great expertise in the area under study. From a methodological point of view, to develop this research will be particularly important to study the potential tourists using interviews, questionnaires and user testing.

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