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Published the book: Innovation in Branding and Advertising Communication

Published the book: Innovation in Branding and Advertising Communication

Routledge publishes the book on Innovation in Branding and Advertising Communication edited by Dr. Lluís Mas.

19.01.2021

 

Innovation in Branding and Advertising Communication is a research monograph examining some of the most well-known, prevalent, and trendy intersections between academia, practice, and society in the field of branding and advertising. This book aims to provide literature and research-driven ideas on some important research topics, combining theories to establish new solid theoretical frameworks and proposing new methodological designs to conduct comprehensive studies in the field. Most of the subject areas covered by the book have not been widely researched; therefore, the book aims to establish new research ground in these market-driven and socially relevant directions. The book explores topics such as social robots, body image in video advertising, sound branding, brand personality, personal transmedia brands, erotic content in commercial images, and brand fandom communities. You can check its index clicking here
 
This book targets universities, research institutes, and scholars within the media and communications field. Master’s and PhD programs and students could be particularly interested in its contents, as it exhibits cutting-edge perspectives, topics, and research methods in this field.
 
 
 
 
 

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