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Sara Vinyals, José Fernández Cavia and Mihalis Kavaratzis published an article in Tourism Management.

Sara Vinyals, José Fernández Cavia and Mihalis Kavaratzis published an article in Tourism Management.

Modeling brand personality through functional associations of tourist attractors

Sara Vinyals-Mirabent and José Fernández-Cavia, members of our research group with the participation of Mihalis Kavaratzis, a researcher at the University of Leicester.  Have published in the academic journal: Tourism Management a study that has analyzed twelve official European websites of urban destinations and the results have been published in the month of May in the magazine Tourism Management. 

23.05.2019

 

When the concept of the brand is applied to cities, it refers to an intangible value that is built based on the products offered by that destination: tourism, culture, fun, etc. These intangibles are those that intervene in the choice of a tourist destination. Official bodies work on the brand of their city by developing products, services or messages that fit people's needs when they choose a specific destination.

An article published in Tourism Management, a high impact journal, the leader in the field of hotel and tourism management, brings new knowledge about how city brand managers can project and promote a coherent personality of a Tourist destination through its communication actions, and more specifically, through web communication.

The work has been led by Sara Vinyals as the first author, with José Fernández-Cavia as co-author, both members of the Research Group Communication, Advertising and Society (CAS) of the Department of Communication of the UPF, who count with the participation of Mihalis Kavaratzis, a researcher at the University of Leicester (United Kingdom). The authors have analyzed the content of twelve official European websites of urban destinations. For further info click here. 

 

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