Journal articles - CAS - Communication Advertising & Society (UPF)


Guerrero-Solé F, Mas Manchón L. Estructura de los tweets políticos durante las campañas electorales de 2015 y 2016 en España. Profesional de la información 2017; 26(5): 805-815. Publication link e-Repositori
Martín-Guart R, Lopez-Gonzalez H, Fernández-Cavia J. Sport as an antidote against audience fragmentation: a scoping study of the most watched Spanish television shows (1989-2016). Revista latina de comunicación social 2017; 72( ): 1027-1039. Publication link e-Repositori
Mas Manchón, Lluís. Competencias documentales, textuales y enunciativas para un nuevo profesional de la comunicación Pragmalingüística 2017; (25): 401-415.
Mas Manchón, Lluís; Collell, Maria Rosa; Xifra, Jordi. The sound of music or the history of Trump and Clinton family singers: Music Branding as communication strategy in 2016 presidential campaign. American Behavioral Scientist 2017; 61(6): 584-599. Publication link e-Repositori
Mas Manchón, Lluís; Fedele, Maddalena; Larrea, Olatz. Characters' portrayal in the television ads consumed by 5-8 year-old children in Spain. Dins: Universidad de Alicante. Creative Industries Global Conference. 1 ed. Universidad de Alicante; 2017. p. 233-246.
Menéndez MI, Figueras-Maz,M, Núñez BF. Consumo y percepción juvenil sobre la ficción seriada televisiva: influencia por sexo y edad. Obets: revista de ciencias sociales 2017; 12(2): 369-394. Publication link e-Repositori
Ponce B, Rodero E. Un nuevo lenguaje para un nuevo formato. Análisis del lenguaje sonoro en el podcasting de ficción mexicano. Revista de la Asociación Española de Investigación de la Comunicación 2017; 4(7): 6-13.
Rodero E. Effectiveness, attention, and recall of human and artificial voices in an advertising story. Prosody influence and functions of voices. Computers in Human Behavior 2017; 77( ): 336-346. Publication link
Rodero E, Mas L, Blanco M. The influence of prosody on politician's credibility. Journal of Applied Linguistics and Professional Practice 2017; 11(1). Publication link
Rodero E, Potter RF, Prieto P. Contrastive pitch range distribution improves cognitive processing of audio messages (in press). Human communication research 2017; ( ).

Showing 81 - 90 of 234 results.