Engagement is the Name of the Game. Gamification as a Communication Strategy in Advertising and Public Relations

  • Authors
  • Estanyol, E.; Montaña, M.; Lalueza, F.
  • UPF authors
  • MONTAÑA BLASCO, MIREIA;
  • Authors of the book
  • Zilles, Klaus ; Cuenca, Joan; Rom, Josep (eds.)
  • Book title
  • Breaking the Media Value Chain. VII International Conference on Communication and Reality
  • Publisher
  • Facultat de Comunicació i Relacions Internacionals Blanquerna. Universitat Ramon Llull
  • Publication year
  • 2013
  • Pages
  • -
  • ISBN
  • 978-84-936959-9-6
  • Complete citation
  • Estanyol, E.; Montaña, M.; Lalueza, F.. Engagement is the Name of the Game. Gamification as a Communication Strategy in Advertising and Public Relations. Dins: Zilles, Klaus Cuenca, Joan; Rom, Josep (eds.). Breaking the Media Value Chain. VII International Conference on Communication and Reality. 1 ed. Barcelona: Facultat de Comunicació i Relacions Internacionals Blanquerna. Universitat Ramon Llull; 2013.