@ Spain Is Different: Co-branding Strategies Between Spanish National and Regional DMOs on Twitter

  • Authors
  • Guerrero-Solé, Frederic; Fernández-Cavia, José
  • UPF authors
  • FERNANDEZ CAVIA, JOSE;
  • Authors of the book
  • Tussyadiah, Iis; Inversini, Alessandro (eds.)
  • Book title
  • Information and Communication Technologies in Tourism 2015
  • Publisher
  • Springer
  • Publication year
  • 2015
  • Pages
  • 309-320
  • ISBN
  • 978-3-319-14342-2
  • Complete citation
  • Guerrero-Solé, Frederic; Fernández-Cavia, José. @ Spain Is Different: Co-branding Strategies Between Spanish National and Regional DMOs on Twitter. Dins: Tussyadiah, Iis; Inversini, Alessandro (eds.). Information and Communication Technologies in Tourism 2015. 1 ed. Springer; 2015. p. 309-320.