The impact of the sonic logo's acoustic features on orienting responses, emotions and brand personality transmission

  • Authors
  • Mas Manchón L, Bolls P, Rodero E, Barreda-Ángeles M, Churchill A
  • UPF authors
  • RODERO ANTON, EMMA; MAS MANCHON, LLUIS;
  • Type
  • Articles de recerca
  • Journal títle
  • amp; Brand Management
  • Publication year
  • 2020
  • Pages
  • 1-14
  • ISSN
  • 1061-0421
  • Publication State
  • Publicat
  • Abstract
  • Originality/value To the best of authors¿ knowledge, this study is the first to combine psychophysiological measures and self-reported scales in a laboratory experiment on how sonic logo¿s acoustic features orient response, transmit emotions and personality traits.
  • Complete citation
  • Mas Manchón L, Bolls P, Rodero E, Barreda-Ángeles M, Churchill A. The impact of the sonic logo's acoustic features on orienting responses, emotions and brand personality transmission. The Journal of Product & Brand Management 2020; ( ): 1-14.
Bibliometric indicators
  • Índex Scimago de 0.841 (2019)