Place branding: A communication perspective

  • Authors
  • Fernández Cavia, José; Kavaratzis, Mihalis; Morgan, Nigel
  • UPF authors
  • FERNANDEZ CAVIA, JOSE;
  • Type
  • Articles de recerca
  • Journal títle
  • Comunicación y sociedad
  • Publication year
  • 2018
  • Volume
  • 31
  • Number
  • 4
  • Pages
  • 1-7
  • ISSN
  • 0214-0039
  • Publication State
  • Publicat
  • Complete citation
  • Fernández Cavia, José; Kavaratzis, Mihalis; Morgan, Nigel. Place branding: A communication perspective Comunicación y sociedad 2018; 31(4): 1-7.
Bibliometric indicators
  • Índex Scimago de 0.331(2018)