Rational VS Emotional Content in Mobile Advertising

  • Authors
  • Mas Manchón L, Morales Morante F, Castella-Mate J
  • UPF authors
  • MAS MANCHON, LLUIS;
  • Type
  • Articles de recerca
  • Journal títle
  • Pensar la publicidad
  • Publication year
  • 2014
  • Volume
  • 8
  • Number
  • 2
  • Pages
  • 257-275
  • ISSN
  • 1887-8598
  • Publication State
  • Publicat
  • Complete citation
  • Mas Manchón L, Morales Morante F, Castella-Mate J. Rational VS Emotional Content in Mobile Advertising. Pensar la publicidad 2014; 8(2): 257-275.