Communication and branding on national tourism websites

  • Authors
  • Fernández-Cavia, José; Castro, Daniela
  • UPF authors
  • FERNANDEZ CAVIA, JOSE;
  • Type
  • Articles de recerca
  • Journal títle
  • Cuadernos.info
  • Publication year
  • 2015
  • Volume
  • 37
  • Pages
  • 167-185
  • ISSN
  • 0719-3661
  • Publication State
  • Publicat
  • Abstract
  • apos;s official destination website followed by those of Argentina, Chile, Brazil and China. The research also reveals that the national tourism websites require a clear improvement in areas such as interactivity, persuasiveness and commercialization.
  • Complete citation
  • Fernández-Cavia, José; Castro, Daniela. Communication and branding on national tourism websites. Cuadernos.info 2015; 37( ): 167-185.
Bibliometric indicators
  • 7 times cited Scopus
  • 7 times cited WOS
  • Índex Scimago de 0.144(2015)