Characteristics and functions for place brands based on a Delphi method

  • Authors
  • San Eugenio de J, Fernández-Cavia J, Nogué J, Jiménez-Morales M
  • UPF authors
  • FERNANDEZ CAVIA, JOSE; JIMENEZ MORALES, MONIKA;
  • Type
  • Articles de recerca
  • Journal títle
  • Revista latina de comunicación social
  • Publication year
  • 2013
  • Volume
  • 68
  • Pages
  • 656-675
  • ISSN
  • 1138-5820
  • Publication State
  • Publicat
  • Abstract
  • apos;s modern society. The aim of this article is to establish certain characteristics and functions pertaining to brands linked to geographical areas. Methodology. The decision was made to conduct qualitative research based on a Delphi method comprising a panel of fourteen place branding experts. Results. In relation to commercial brands, it is found that, since they are publicly owned, place brands call for more complex management, preferably on three levels: public administration, private organisations and citizens. Conclusions. Based on the results obtained, it is concluded that management of places centres on the projection of unique, spatial identities on the context of increasing competition between territories.
  • Complete citation
  • San Eugenio de J, Fernández-Cavia J, Nogué J, Jiménez-Morales M. Characteristics and functions for place brands based on a Delphi method. Revista latina de comunicación social 2013; 68( ): 656-675.
Bibliometric indicators
  • 1 times cited Scopus
  • Índex Scimago de 0.226(2013)