Serial position and attention resources to improve the recall of radio ads

  • Authors
  • Rodero E
  • UPF authors
  • RODERO ANTON, EMMA;
  • Type
  • Articles de recerca
  • Journal títle
  • Revista latina de comunicación social
  • Publication year
  • 2014
  • Volume
  • 69
  • Pages
  • 1-11
  • ISSN
  • 1138-5820
  • Publication State
  • Publicat
  • Complete citation
  • Rodero E. Serial position and attention resources to improve the recall of radio ads. Revista latina de comunicación social 2014; 69( ): 1-11.
Bibliometric indicators
  • Índex Scimago de 0.338(2014)