CAS - Communication Advertising & Society

 

ITOURIST

The tourist on the web: informational habits and choice of destination

I+D Excelencia 2015-2017. MiNECO.

Principal researcher

José Fernández Cavia 
Rafael Pedraza 

Web page

www.marcasturisticas.org

marcas turistica en mendeley

Description

 

Communication, Destination brands, Web and Information habits are the four pillars of the new research project that the multidisciplinary team has launched marcasturisticas.org 2015. This time, the project entitled "The tourist on the Web: information habits and selection of tourists' destinations. ITOURIST " (CSO2014-59896-P) focuses its interest in the study of tourists and their relationship with brands of Spanish destinations through online communication.


The project ITOURIST follows previous projects focused on the study of communication strategies (CSO2008-02627) and web communication of tourist destinations (CSO2011-22691) and maintains its DNA:

  • Brings together academic profiles of different disciplines to address a complex subject with greater knowledge.
  • It promotes collaboration between different state universities, and also with institutions and companies.
  • Persists in its commitment to the industry, transferring their findings through the web marcasturisticas.org and professional reports.

ITOURIST IP ITOURIST IP

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JOSE FERNANDEZ CAVIA


ITOURIST Members ITOURIST Members

FERNANDEZ PLANELLS, ARIADNA
Postdoctoral researcher
CAS Communication, advertising and society
 ariadna.fernandez@upf.edu

GOMEZ PUERTAS, LORENA
Researcher
CAS Communication, advertising and society
 lorena.gomez@upf.edu

LARREA ESTEFANIA, OLATZ
Postdoctoral researcher
CAS Communication, advertising and society
 olatz.larrea@upf.edu

PEIS REDONDO, EDUARDO
Researcher
UNIVERSIDAD DE GRANADA
 epeis@ugr.es