Back Dr María Eugenia Martínez from ESIC joins CAS research group

Dr María Eugenia Martínez from ESIC joins CAS research group

CAS is an interuniversity group, as it is made up of staff from five different universities, namely Universitat Pompeu Fabra, Universitat de Barcelona, Universitat Autònoma de Barcelona and, lately, ESIC
20.07.2022

Imatge inicial

Dr María Eugenia Martínez is a PhD in Advertising and Public Relations from Universitat Autònoma de Barcelona (2015) and a bachelor and postgraduate lecturer at ESIC Business & Marketing School Catalonia where she directs the official degree in Marketing. She lectures on Marketing Plan, Introduction to Marketing, Brand Management and Advertising Design.

Her main research lines include the point of sale design and its effects on the consumer; ITC and internal communication, and social media. She is also a member of the TDM research group (Digital Transformation in Marketing) of Esic Catalonia as a new CAS research group member. 

All CAS members welcome Dr Martínez and wish her every success as a part of the research group.

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