When the concept of the brand is applied to cities, it refers to an intangible value that is built based on the products offered by that destination: tourism, culture, fun, etc. These intangibles are those that intervene in the choice of a tourist destination. Official bodies work on the brand of their city by developing products, services or messages that fit people's needs when they choose a specific destination.

An article published in Tourism Management, a high impact journal, the leader in the field of hotel and tourism management, brings new knowledge about how city brand managers can project and promote a coherent personality of a Tourist destination through its communication actions, and more specifically, through web communication.

The work has been led by Sara Vinyals as the first author, with José Fernández-Cavia as co-author, both members of the Research Group Communication, Advertising and Society (CAS) of the Department of Communication of the UPF, who count with the participation of Mihalis Kavaratzis, a researcher at the University of Leicester (United Kingdom). The authors have analyzed the content of twelve official European websites of urban destinations. For further info click here.