Dr Mònika Jiménez-Morales Jiménez under Mediacorp project in which she analyzes children's advertising and verifies how it affects children from 5 to 9 years olds, explained that "there are 19% of obese children and 17% of them are girls. When we go to schools we see how advertising conditions their body image, we verify that it is directly related. If all advertising, almost 90% is hypercaloric foods, which carry the message of happiness, we must do a lot of pedagogy". 

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