MediaCorp an investigation project funded by the Ministry of Economy, Industry and Competitiveness, led by the Pompeu Fabra University and framed in the Research Group CAS (Communication, Advertising and Society) works on: (1) an extensive research focuses especially on the influence of advertising in the construction of the body image of children aged 6 to 9 years, with the aim of developing a critical view on advertising and the stereotypes it disseminates, in order to prevent future disorders of body image and potential eating disorders and (2) on the development of an internet platform titled: “¡Mi cuerpo me gusta!” that aims to offer educational materials with the aim of providing children with tools for a better understanding of advertising and its relationship with body image extends the project until June 2019.