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Dr. Abdulsamet Günek (Atatürk University) presented his Doctoral Thesis entitled: “Public Diplomacy in accordance with strategic Communication Approach: A proposal Model for Turkey”

Dr. Abdulsamet Günek (Atatürk University) presented his Doctoral Thesis entitled: “Public Diplomacy in accordance with strategic Communication Approach: A proposal Model for Turkey”

 

On Friday 13th of April, Dr. Abdulsamet Günek from Atatürk University presented his Doctoral Thesis entitled: “Public Diplomacy in accordance with strategic Communication Approach: A proposal Model for Turkey” at our Communication Department where months ago he undertook a visiting scholar stay.

 

14.04.2018

On Friday 13th of April, Dr. Abdulsamet Günek from Atatürk University presented his Doctoral Thesis entitled: “Public Diplomacy in accordance with strategic Communication Approach: A proposal Model for Turkey” at our Communication Department where months ago he undertook a visiting scholar stay.

His Doctoral Thesis is born from wanting to solve Turkey’s positioning as a country. Turkey has its own story in both the global and regional arena and there is a need of impressing the other countries’ public opinions and decision makers. So in this context, Dr. Abdulsamet Günek believes that is possible with a comprehensive and effective communication process. Turkey’s actions of public diplomacy can be successful when executed within the action of integrity and specified strategy. Otherwise, it would be very difficult to get successful results. Dr. Abdulsamet Günek, after an extensive literature review and research, found out that there are three main problems in Turkey in terms of the public diplomacy and the strategic communication approach, that are caused by the (1) coordination and (2) concept of the (3) institutions. The public diplomacy of Turkey is under a process of restructuring its institutional context, that requires to identify the means and resources effectively in order to organize the necessities of the institutions. Turkey is far from the approach of strategic communication in public diplomacy activities since it has not created yet the required institutional and financial infrastructures.

 

Dr. Abdulsamet Günek, Doctoral Thesis has four main objectives: (1) To reveal the concept, approach and applications of strategic communication and public diplomacy on the world's examples, (2) To define the public diplomacy means, institutions and potentials of Turkey, (3) To define the means, actions and institutions that turkey will connect with the world and to determine the problems and opportunities, (4) To reveal a model for the global communication of Turkey within the concept of strategic communication based on research data.

 

To do so, his project is divided in five chapters. The first one explores the literature review on background political communication and related concepts; the second chapter is a state of art of the current public diplomacy literature  development followed by certain cases of study such as Russia, the USA, etc. therefore very consolidated countries to others that are rising such as some of the BRICS (Brazil, Russia, India, China and South Africa); the third chapter analyzed strategic communication approaches and models in public diplomacy; the fourth chapter focused on approaching the statement of problem by reviewing theories about how to create a competitive country identity. To do so, Dr. Abdulsamet Günek focused on both Turkey’s Soft Power and Hard Power as well as Turkish Public Diplomacy Concept, Institution and Practice. His final and fifth chapter is subdivided by: research/methodology, data analysis, results, model and conclusions.

For his research Dr. Günek uses detailed half-configured in-depth interviews with experts and academics working in the field of public diplomacy as well as applied a public diplomacy activity impact scale according to a closed-ended questionnaire.

The data evaluation suggested that the weaknesses of Turkish public diplomacy are: high expectations and low incidences which causes loss of confidence; the way in which public diplomacy is carried out by the state civil society is not effective; public diplomacy is not yet a theory and philosophy well-developed; institutions operating in the field of public diplomacy have structural and financial problems that provoke discontinuation of activities or problems with the periodicity of activities; there are not detailed field studies for similar areas of activity and there are no side effects of actions despite the adoption of a proactive approaches in Turkey’s public diplomacy since the action does not have the adequate human and financial resources; public diplomacy activities are mostly designed as propaganda of Turks to Turks.

 

Moreover, the data suggest that is important to take into account the target audience. The primary target mass according to Dr. Günek Thesis must be the political borders of the Ottomans; the second target mass must be the global forces such as the wester countries, America, Russia and China. Common public diplomacy activities should be conducted in these countries. Cooperation with non governmental organizations should be undertaken. It is important to select the basic target group, especially from problematics groups. Moreover results show that Turkey’s foreign policy vision as regional and international position is multi-dimensional and layered.

 

The evaluation of the data according to the findings mentioned above suggest that public diplomacy in Turkey is not making assessment after the action, there is no method for feedback. However, it has been found that there is a tendency to obtain digital analysis and feedback. As a conclusion, Dr. Abdulsamet Günek presents a model suggestion for Turkey for Public Diplomacy in accordance with and strategic Communication Approach; that is appropriate and influential for strategic communication perception, and it is applicable and flexible in accordance with the opportunity and capability of Turkish public diplomacy.

 

On Friday 13th of April, Dr. Abdulsamet Günek from Atatürk University presented his Doctoral Thesis entitled: “Public Diplomacy in accordance with strategic Communication Approach: A proposal Model for Turkey” at our Communication Department where months ago he undertook a visiting scholar stay.

 

His Doctoral Thesis is born from wanting to solve Turkey’s positioning as a country. Turkey has its own story in both the global and regional arena and there is a need of impressing the other countries’ public opinions and decision makers. So in this context, Dr. Abdulsamet Günek believes that is possible with a comprehensive and effective communication process. Turkey’s actions of public diplomacy can be successful when executed within the action of integrity and specified strategy. Otherwise, it would be very difficult to get successful results. Dr. Abdulsamet Günek, after an extensive literature review and research, found out that there are three main problems in Turkey in terms of the public diplomacy and the strategic communication approach, that are caused by the (1) coordination and (2) concept of the (3) institutions. The public diplomacy of Turkey is under a process of restructuring its institutional context, that requires to identify the means and resources effectively in order to organize the necessities of the institutions. Turkey is far from the approach of strategic communication in public diplomacy activities since it has not created yet the required institutional and financial infrastructures.

 

Dr. Abdulsamet Günek, Doctoral Thesis has four main objectives: (1) To reveal the concept, approach and applications of strategic communication and public diplomacy on the world's examples, (2) To define the public diplomacy means, institutions and potentials of Turkey, (3) To define the means, actions and institutions that turkey will connect with the world and to determine the problems and opportunities, (4) To reveal a model for the global communication of Turkey within the concept of strategic communication based on research data.

 

To do so, his project is divided in five chapters. The first one explores the literature review on background political communication and related concepts; the second chapter is a state of art of the current public diplomacy literature  development followed by certain cases of study such as Russia, the USA, etc. therefore very consolidated countries to others that are rising such as some of the BRICS (Brazil, Russia, India, China and South Africa); the third chapter analyzed strategic communication approaches and models in public diplomacy; the fourth chapter focused on approaching the statement of problem by reviewing theories about how to create a competitive country identity. To do so, Dr. Abdulsamet Günek focused on both Turkey’s Soft Power and Hard Power as well as Turkish Public Diplomacy Concept, Institution and Practice. His final and fifth chapter is subdivided by: research/methodology, data analysis, results, model and conclusions.

 

For his research Dr. Günek uses detailed half-configured in-depth interviews with experts and academics working in the field of public diplomacy as well as applied a public diplomacy activity impact scale according to a closed-ended questionnaire.

The data evaluation suggested that the weaknesses of Turkish public diplomacy are: high expectations and low incidences which causes loss of confidence; the way in which public diplomacy is carried out by the state civil society is not effective; public diplomacy is not yet a theory and philosophy well-developed; institutions operating in the field of public diplomacy have structural and financial problems that provoke discontinuation of activities or problems with the periodicity of activities; there are not detailed field studies for similar areas of activity and there are no side effects of actions despite the adoption of a proactive approaches in Turkey’s public diplomacy since the action does not have the adequate human and financial resources; public diplomacy activities are mostly designed as propaganda of Turks to Turks.

 

Moreover, the data suggest that is important to take into account the target audience. The primary target mass according to Dr. Günek Thesis must be the political borders of the Ottomans; the second target mass must be the global forces such as the wester countries, America, Russia and China. Common public diplomacy activities should be conducted in these countries. Cooperation with non governmental organizations should be undertaken. It is important to select the basic target group, especially from problematics groups. Moreover results show that Turkey’s foreign policy vision as regional and international position is multi-dimensional and layered.

The evaluation of the data according to the findings mentioned above suggest that public diplomacy in Turkey is not making assessment after the action, there is no method for feedback. However, it has been found that there is a tendency to obtain digital analysis and feedback. As a conclusion, Dr. Abdulsamet Günek presents a model suggestion for Turkey for Public Diplomacy in accordance with and strategic Communication Approach; that is appropriate and influential for strategic communication perception, and it is applicable and flexible in accordance with the opportunity and capability of Turkish public diplomacy.

 

 

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